Bringing our mission to life through animation

  • May 14, 2024

As an organisation deeply committed to the principles of open knowledge and free information, Wikimedia UK has always sought innovative ways to engage with our community and promote our cause. Today, we’re thrilled to announce a new chapter in our outreach efforts: the launch of our new animations, designed to illuminate our work and bring about a greater understanding of our mission.

Since November 2023, we have been collaborating with a fantastic animation studio called Ritzy Animation who have helped us to bring our ideas to life, using images from Wiki Commons, which they’ve beautifully animated. 

There are four animations in total, providing an overview of us as an organisation and our three strategic themes. We have also created Welsh language versions, to support our projects and programmes across Wales.

Introduction to Wikimedia UK. Image attributions.

Why animation?

In a world inundated with information, we recognise the importance of finding creative ways to communicate our message effectively. As a result, we have identified a need for a more dynamic and accessible approach to engage with diverse audiences. Animation offers a unique medium to communicate new, and at times complex, concepts into digestible and visually appealing narratives, making our work more relatable and engaging to everyone.

Knowledge equity. Image attributions.

What do our animations cover?

Our animations cover both Wikimedia UK’s mission and objectives, offering insights into the wide-ranging impact of our work. From highlighting the significance and impact of open knowledge, to showcasing our three strategic themes of knowledge equity, information literacy and climate & environment, each episode offers a glimpse into our work and our mission.

Through captivating storytelling, and vibrant visuals, our aim is to demystify the concept of open knowledge and inspire viewers to become active participants in the creation and dissemination of knowledge through Wikimedia- these animations serve as an invitation to join us on our mission to empower individuals and communities through knowledge sharing.

Information literacy. Image attributions.

What we hope to achieve

At Wikimedia UK, our ultimate goal is to help build a world where every person has access to the sum of all human knowledge. With these animations, we hope to reach new audiences, ignite curiosity, and spark meaningful conversations about the importance of open knowledge in today’s society. 

By showcasing the breadth and depth of our work, we aim to raise awareness about the Wikimedia movement and the vital role it plays in promoting access to knowledge for all. We also hope to inspire individuals to actively contribute to Wikimedia projects, whether through editing articles, participating in community discussions, or supporting our initiatives in other ways.

Climate and environment. Image attributions.

Join us on our animated journey!

We hope that these animations help to convey to you what working with Wikimedia can do for you, your organisation or your community. Whether you’re a seasoned editor or someone new to our movement, there’s a place for you in the world of Wikimedia. Together, let’s harness the power of open knowledge to build a brighter, more informed future for generations to come.

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