Announcing the Changemakers’ Toolkit: your go-to, free training resource for campaigners, activists, and changemakers of all kinds

  • March 13, 2024

Sheila McKechnie Foundation (SMK) in collaboration with Wikimedia UK, have launched an open access toolkit which empowers people to campaign effectively.

Across the UK people are working to change things for the better. Campaigners, activists, and changemakers of all types are stepping up to address injustices, improve conditions in their communities, and draw attention to neglected issues. From the Post Office Horizon scandal, housing issues such as mouldy homes, and fighting the closure of local libraries, changemakers are grafting away on many vital issues, and are often at the forefront of holding those in power to account. 

Change is possible, but it is not easy work. It requires extraordinary courage, resilience and persistence. Changemaking is made tougher still because of the lack of good quality, freely available knowledge on how to go about it. From our many years of working with changemakers we know that it can be a struggle to know where to start. Today, we launch a toolkit to address these challenges and support those at the forefront of making change happen.

Through this unique collaboration, SMK and Wikimedia UK are committed to making knowledge open and freely available so it can help people campaign effectively. That’s why we’ve launched the Changemaker’s Toolkit, a free online training resource for campaigners, activists, and changemakers.  

The three introductory modules; Introduction to changemaking, Analysing the problem and planning for Change, and Communicating for Change, will enable you to develop your understanding of campaigning and changemaking, providing the  tools to allow you to reflect and plan. Our aim is to support you to campaign more confidently straight away, and to provide a framework to build your knowledge in the future. 

The Toolkit is based on SMK’s Campaign Carousel which draws on nearly two decades of experience training hundreds of campaigners and activists. 

‘SMK’s Campaign Carousel is a cutting-edge training programme shaped by expert campaigners. We provide practical tools and approaches that allow new campaigners to hit the ground running. Our training supports these new campaigners to make powerful, impactful change by giving them the guidance they need across all of the different aspects of campaigning. From social media, to understanding social change, to working with the legal system, and much more- our Campaign Carousel supports campaigners to become powerful forces for change.’ – Kathleen Christie, Head of Programmes, SMK

Photo of a man with a placard reading 'Guys. C'mon.' on a blue background with a quote from the Wikimedia + Democracy report.
Climate March 0802 Stunning People (33603586923) by Edward Kimmel.

At Wikimedia UK we pride ourselves on being experts on knowledge equity, committed to the ideal of a world in which every single human being can freely share in the sum of all knowledge. With thousands of contributors to open knowledge through Wikipedia and its sister projects, we have a network of supporters who will benefit from a better understanding on how to campaign on the wide variety of issues that are important to them.

‘Within the Wikimedia movement sits a great potential for making change in the world, across a huge range of societal issues: misinformation, shrinking civic space, decolonisation and knowledge equity. Members of the Wikimedia movement are, or have the capacity and aptitude to become changemakers  if supported with the right tools and knowledge. This project brings together two communities – Wikimedians and changemakers – so they can benefit from each other’s expertise. Wikimedians get access to social change knowledge to increase their effectiveness, SMK is able to support changemakers with the tools, knowledge, and confidence to work effectively and create change.’ Daria Cybulska, Director of Programmes and Evaluation

The overlapping interests between our organisations are clear, and we’re grateful for Wikimedia Foundation’s grant to help make  a long-standing ambition a reality. It’s a modest start, but an important one and a foundation we intend to build on.

‘Working with Wikimedia UK on these new resources has been a fantastic experience and fascinating to combine our different perspectives on social change and develop this Toolkit. It’s never been more important to find new ways to support those who are working to create change in our communities, and we are thrilled to share our tools and approaches with a wider audience. It’s the first step towards a long-held ambition for SMK.’ Shaan Sangha, Knowledge and Insight Manager, SMK

The ambition is to add to the Toolkit over time, providing changemakers with a comprehensive library of free campaigning resources. We’d love your feedback on how the Toolkit works for you and what else you would like to see added. You can email us at

Photo of two climate protestors on a green background with yellow placards with a quote from the Wikipedia + Democracy report.
Greenpeacebelomonte by Agência Brasil.

Further information

The Changemakers Toolkit includes:

Introduction to Changemaking – Provides an introduction to how change happens and the many routes through which campaigning and activism can have an impact. Covers foundational tools including the Social Change Grid, 12 habits, and introduces the topic of social power.

Analysing the Problem and Planning for change – Digs further into how to understand the problem you want to address and your solution, using the Problem Tree tool. Introduces approaches to planning campaigns, and identifying your allies and people you need to influence.

Communication for Change – How to achieve an impact with your communications by understanding who you’re speaking to, what you need to say to connect with them, and how you can reach them.

There is a version tailored for Wikimedians available on metawiki. Modules are Introduction to changemaking, Analysing the Problem and Planning for Change, and Communicating for Change

Rob Abercrombie, Deputy Chief Executive, SMK

Daria Cybulska, Director of Programmes and Evaluation, Wikimedia UK

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