2012 Communications Strategy/key recommendations
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It's been noted that the 2012 Communications Strategy is a rather lengthy document. Some people have asked for a summary of the recommendations. It's also been noted that | the provided summary is too long. Therefore, below is a very short abridged version of the core recommendations. Please use only the talk page to discuss these recommendations. Only use this page to note under each recommendation whether you support or reject.
These few recommendations do not stand in isolation and are merely highlight points. For context to these recommendations, and a full list of comms recommendations, please do ensure you read the full strategy (recommended) or the abridged version. Thank you. --Stevie Benton (talk) 10:46, 9 July 2012 (UTC)
Recommendations
- Fully review the design, layout, content and categorisation of the UK wiki. Include some user testing with new visitors to the site. Properly treat it as the WMUK public facing website. Remove redundant content.
- Deliver a pilot IRC / Office Hours-style online chat for the UK community. Evaluate how valuable a regular programme may be.
- WMUK to arrange and pay for media training for volunteers.
- Promote WMUK and its volunteers as a key contact for the media on all areas related to our work
- Allow all staff and trustees, and trusted volunteers, access to the WMUK blog, Twitter and Facebook accounts. 24 hour sign-off for the blog should not be enforced.
- Institute a regular newsletter for WMUK members (at least bi-monthly).
- Introduce regular communications with donors (at least bi-monthly).
- Press statements and releases responding to events should only require sign-off by either the chief executive or a nominated trustee. 24 hour approval and consultation period to remain for all planned press releases.
- Volunteers should be give first opportunity to take part in our external communications where practical, such as requests for interview or comment.