Newsletter/Audiences

This page is an attempt to describe the existing internal communications channels available to Wikimedia UK. If you have information to fill in some of the question-marks, please do!

What are Wikimedia UK's internal communications channels?

Channel	What is it?	Who is the audience?	How many people subscribe?	What content currently?	How often is new content posted?	What metrics exist to track??	By whom?
wikimediauk-l mailing list	UK community mailing list	Wikimedians	180	Events, announcements, discussion	Several posts some weeks, others none	email archive	Discussion open to whole list
blog.wikimedia.org	Chapter blog	Mixed	?	News & announcements	Every week or two	standard website stats	Board
Wikimedia UK wiki	Wiki	Wikimedians	58,092 registered users (8 active)	Various	Most days	?	All registered users
Twitter: @wikimediauk	Twitter account	Mixed	1080	News, community news, media links, events livetweets	Several times a week (more when events are on)	Number of followers	Presumably one or more individuals at board level?
Wikimedia UK Facebook	Facebook account	Mixed	67	This is actually a feed from WMUK's twitter I think	Several times a week	FB Pages provides data on "likes", "interactions" etc	?
Member mailing list	Email/direct mail list? On CiviCRM?	Wikimedians	150	?	?	?	Office (via CiviCRM?)
Donor mailing list	Email list on CiviCRM	Donors	40,000 - donors from 09 and 10 with email address, date of donation, opt-out status	Thank you message	?	Tracking opens & clicks is possible, not implemented	Via CiviCRM
Site notices on WMF projects	Wiki notices	Everyone looking at the project	Everyone using the project	fundraiser	Only used for fundraiser	?	?
Wikipedia Watchlist Geonotices	Wiki notices	Wikimedians	All Wikimedians logged in within a specified geographic range - e.g. 1794 en.wikipedia users in Category:Wikipedians in the UK but probably many more than that.	Mainly event invitations	?	?	?
Talk page messages on WMF projects	Wiki notices	Wikimedians	Target wikimedians	Only used in exceptional circumstances	Very rarely	None	Mike Peel
Signpost articles	Signpost	Wikipedians (not just UK)	Lots	Occasional Chapter news stories	?	?	?

What do we know about these people?

Please add information about surveys etc of the various groups in the above table. In an ideal world we would know who they were, what they did, how they interact with Wikimedia projects and Wikimedia UK and what they think about the experience. We are quite far away from that, but any insight is valuable.

Since UK-specific data is scarce (if it exists at all) we please feel free to add global data.

August 2010 WMF Donor Survey PDF here

• Donor demographics: Evenly distributed in age 16-69, professional and managerial jobs, very well educated (almost all graduates, high ratio of second degrees)
• Donor motivations: Keep Wikipedia free, ensure others get benefit of knowledge. Typically see Wikipedia as one of many causes they support.
• Editing behaviour of donors: 1/3 have edited (once or twice typically). Those who haven't, feel they don't have enough to contribute, or that they've not thought about contributing
• Virtually no knowledge of local chapters.

March 2010 WMF/UNU MERIT ser Survey homepage

• User demographics: Very young (average age 22), typically students. Donors rather older.
• User editing behaviour: 1/3 of readers have edited, typically only once or twice. Women less likely to edit than men.
• User donation behaviour: c.5% describe themselves as "sometiems donates", 0.4% as "regular donors". Propensity to give much much higher in the 30-85 age demographic. Women less likely to donate than men.
• Little knowledge or user of projects other than Wikipedia.