Strategy/Archive/Strategic goals

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Strategy

Operational

This page sets out our Strategic Goals for the period 2014-2019. They were approved by the board in March 2014.

Introduction

We have five Strategic Goals that fall within our Mission:
  • G1 Develop open knowledge
  • G2 As a volunteer-led organisation, ensuring effective use of the resources available to us:
    • G2.1 Develop, involve and engage WMUK volunteers
    • G2.2 Use effective and high quality governance and resource management processes
  • G3 Reduce barriers to accessing open knowledge
  • G4 Encourage and support technological innovation
  • G5 Develop, support, and engage with other Wikimedia and open knowledge communities

G1 Develop open knowledge

This goal relates to the uploading of new content, the improvement of existing content, and our relationships with content-holding organisations that might be persuaded to release educational material. Potential editors and uploaders are the focus here.

Aim
  • We will increase the quantity and quality of open knowledge on the Wikimedia projects and other freely licensed resources.
Outcomes
  • G1.1 The quantity of open knowledge continues to increase.
  • G1.2 The quality of open knowledge continues to improve.
  • G1.3 We are perceived as the go-to organisation by UK GLAM, educational, and other organisations who need support or advice for the development of open knowledge.

G2 As a volunteer-led organisation, ensuring effective use of the resources available to us

In order to manage our resources, and ensure we support our volunteers effectively, we need a number of goals that relate specifically to WMUK and to those who volunteer to work with us.

G2a Develop, involve and engage WMUK volunteers

Volunteers are crucial to the effectiveness of Wikimedia UK. The WMUK volunteer community is a varying group of individuals most but by no means all of whom are UK based. This goal relates specifically to WMUK volunteers; for Wikimedia communities other than the WMUK volunteer community, see section 5 below.

Aim
  • We will support our volunteers to allow them to contribute effectively and efficiently.
Outcomes
  • G2a.1 We have a thriving community of WMUK volunteers.
  • G2a.2 WMUK volunteers are highly diverse.
  • G2a.3 WMUK volunteers are skilled and capable.

G2b Use effective and high quality governance and resource management processes

Aim
  • We are seen as an organisation that uses effective and high quality governance and resource management processes.
Outcomes
  • G2b.1 We have effective and high quality governance and resource management processes, and are recognised for such within the Wikimedia movement and the UK charity sector.
  • G2b.2 We have a high level of openness and transparency, and are recognised for such within the Wikimedia movement and the UK charity sector.
  • G2b.3 We have high quality systems to measure our impact as an organisation.
  • G2b.4 We ensure a stable, sustainable and diverse funding stream.

G3 Reduce barriers to accessing open knowledge

This goal addresses the various barriers that prevent readers and re-users from easily accessing open knowledge. It covers ‘soft’ barriers such as poor information literacy, lack of awareness, and lack of organisational will as well as ‘hard’ barriers such as legal constraints and physical access difficulties. Potential readers and consumers of content are the focus here.

Aim
  • We will work to reduce barriers by education, campaigning, and the elimination of physical access difficulties.
Outcomes
  • G3.1 Access to Wikimedia projects is increasingly available to all, irrespective of personal characteristics, background or situation.
  • G3.2 There is increased awareness of the benefits of open knowledge.
  • G3.3 Legislative and institutional changes favour the release of open knowledge.

G4 Encourage and support technological innovation

This goal relates to our use of and support for technology, particularly software.

Aim
  • We understand that with efficient use of technology we can significantly increase our own impact. But we want to go beyond that by supporting technical innovation more broadly to allow others in the Wikimedia movement and the open knowledge sector to benefit as well.
Outcomes
  • G4.1 There are robust and efficient tools readily available to enable the creation, curation and dissemination of open knowledge.
  • G4.2 There are robust and efficient tools readily available to allow WMUK - and related organisations - to support our own programmes and to enable us to effectively record impact measures.

G5 Develop, support, and engage with other Wikimedia and open knowledge communities

This Goal relates to our support for communities other than our own community of WMUK volunteers (for which, see 2.1 above). Some of these other communities are outside the UK - such as other Wikimedia chapters and organisations - while others are UK-based but separate from WMUK (some local Wikimeets, special interest, language-based and ad hoc groupings). Some communities are Wikimedia project-based (Wikipedia WikiProjects, Commons photographic competitions). Finally, we want to engage with non-Wikimedia open knowledge groups whose missions are aligned with our own.

Aim
  • We will work with other Wikimedia communities and organisations in an open way to facilitate shared learning across the entire movement. We will encourage and provide support to other Wikimedia communities to help them develop, diversify and thrive. We will play a leading role in sharing good practice and acting as a focus for debate. We will work with non-Wikimedia open knowledge groups to further our open knowledge vision.
Outcomes
  • G5.1 A thriving set of other Wikimedia communities
  • G5.2 An increased diversity of Wikimedia contributors
  • G5.3 Wikimedia communities are skilled and capable.
  • G5.4 Open knowledge communities with missions similar to our own are thriving.