Strategy monitoring plan/Outcomes/2014 Q2

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This is a brief overview of the charity's progress against its KPIs in Q2
For further detail, including what activities have been conducted which impact each strategic goal, please consult Wikimedia UK's Q2 report to the Funds Dissemination Committee.

Key

Outcome (from our Strategic Goals) Outcome Measure
Green Annual target expected to be met; or good outcomes
Yellow Some issues but annual target should still be achieved; or reasonable outcomes
Pink Annual target in danger of being missed; or outcomes require urgent attention
Grey KPI not yet being tracked, or is no longer considered useful

Notes and definitions

For explanatory notes and definitions (reference numbers in second column) see Strategy monitoring plan#Notes and Definitions.

Report card for this quarter

For the numbers in square brackets, refer to the definitions page listed above
Outcome (from our Strategic Goals) Outcome Measure 2014 target (to 31 Jan 2015) Results Q1 2014 (Feb to April) Results Q2 2014 (May to July) Current notes
G1.1 The quantity of open knowledge continues to increase Number of uploads Report only 37,715 images (650.7GB) to Commons this quarter 21,036 images (946.1GB) to Commons this quarter
TEXT - Sum of positive edit size [1] Report only 4,382,374 bytes this quarter 1,790,824 bytes this quarter
G1.2 The quality of open knowledge continues to improve Percentage of WMUK-related files (e.g. images) in mainspace use on a Wikimedia project (excluding Commons) 13% 6.5% this quarter[1] 3.1% this quarter
Number of files (e.g. images) that have featured status on a Wikimedia project (including Commons) 20 2 in year to date 8 in year to date
Number of files having quality image status on Commons 70 53 in year to date 61 in year to date
Number of files having valued image status on Commons 50 46 in year to date 51 in year to date
Number of new articles started on a Wikimedia site (eg any of the encyclopedias), excluding Welsh Wicipedia 200 341 in year to date 437 in year to date
TEXT - Number of new articles started on Welsh Wicipedia inspired by WMUK 10,000 over the course of the project 2,182 in year to date (3,353 overall) 3,250 in year to date (4,428 overall)
G1.3 We are perceived as the go-to organisation by UK GLAM, educational, and other organisations who need support or advice for the development of open knowledge. Sum of reputation ratings [2] of organisations that we are working in partnership with, or were working with no more than than two years ago 693 (5% increase) 497 708
Awareness score in annual national survey of public opinion [12] n/a Not collected Not collected
G2a.1 We have a thriving community of WMUK volunteers. Number of friends 420 176 833
Number of volunteers [3] 250 187 360
Number of leading volunteers [3a] 140 (30% increase) 54 104
Number of activity units [4] 1200 (24% increase) 663 in year to date 1,470 in year to date
Number of leading activity units [5] 145 (5% increase) 115 in year to date 418 in year to date
Leading volunteer [3a] drop out rate [7] <10% No data yet No data yet
G2a.2 WMUK volunteers are highly diverse. Proportion of activity units [4] attributable to women 20% 35% in year to date 41% in year to date
Proportion of leading activity units [4] attributable to women 15% in year to date 19% in year to date 25% in year to date
Activity units [4] in activities to encourage other diversity or minority engagement[2] 15 5 in year to date 9 in year to date
G2a.3 WMUK volunteers are skilled and capable. Activity units [4] in training sessions and editathons (total count, including people being trained) 575 (5% increase) 297 in this quarter 433 in this quarter
Leading activity units [5] in training sessions and editathons (ie trainers only) 95 (6% increase) 104 in year to date 136 in year to date
Annual survey capability score [6] (self-identified) To be decided Not collected Not collected
G2b.1 We have effective and high quality governance and resource management processes, and are recognised for such within the Wikimedia movement and the UK charity sector. Progress on targets in the Hudson and Chapman governance reviews All targets that we agree with have been completed and independently reviewed. See narrative See narrative Stage three of review tendered for and awarded to Rosie Chapman, assessments to commence in September for final review publication and board training in December.

One remaining Hudson target being reviewed by Governance Committee on August 14th.

Progress towards PQASSO 2 Complete all internal preparations for PQASSO 2 ready for external accreditation See narrative See narrative Daria Cybulska received initial training on PQASSO and this will continue in October/November, after which we should be able to start preparing for an external accreditation process for 2015.
Level of external recognition Narrative + eval score [16] Eval: 1.8 / 3 Eval: 1.8 / 3 See above. Level 2 accreditation yet to be attained.
G2b.2 We have a high level of openness and transparency, and are recognised for such within the Wikimedia movement and the UK charity sector. Transparency score [9] as measured by annual survey n/a Not collected Not collected
Transparency compliance [10] as determined by Govcom against published transparency commitments Narrative Eval: 2/5 this quarter Eval: 4/5 this quarter See transparency commitments.

This quarter, we ensured that our published expenses lists are clearly defined and are regularly updated, we defined formal new transparency commitments, we published an explanatory table of Matters reserved for the Board and delegated to the Chief Executive, we published old in camera resolutions of the board, and we ensured that new in camera resolutions are published as soon as possible, in redacted form if need be. Against that, the costs of the Berlin conference were not reported promptly and openly, as they should have been.

G2b.3 We have high quality systems to measure our impact as an organisation. Progress towards full implementation of automated and manual tracking/measuring systems [8] Narrative + eval score [16] Eval: 55-60% achieved Eval: 60-65% achieved The main source of automated data is CiviCRM. Staff are now using the database more often to set up events so that people can register there rather than on a wiki page. This reduces the amount of time spent drawing information from various sources. There is the potential to use the database to allow people to register themselves as volunteers int he same way people register for events. Processes for recording interactions with partner organisations have been drafted and are being implemented.

The evaluation is no higher than 60-65% as we are not yet at the stage of entering everything as and when it happens. While there will always be some events for which the charity does not run registration for example, using the database to run events from the start requires staff to depart from the more familiar mediawiki platform. It takes time for staff to become familiar with CiviCRM and its various features.

G2b.4 We ensure a stable, sustainable and diverse funding stream. Number of separate donors 6000 (9% increase) 5266 in this quarter 5110 in this quarter
Funds received from sources other than WMF fundraiser or FDC £295000 (7% increase) £63,846 this quarter £58,991 this quarter
Proportion of funds from sources other than WMF fundraiser or FDC 47% 56% in this quarter 33% in this quarter
Proportion of funds from direct debits 45% 28% in this quarter 94% in this quarter
G3.1 Access to Wikimedia projects is increasingly available to all, irrespective of personal characteristics, background or situation. Total number of scans of QRpedia codes [11] 14000 monthly 17503/month this quarter 15112/month this quarter
Projects addressed at new readers [16] being enabled to access Wikimedia websites 3 activities 1 in year to date 1 in year to date
G3.2 There is increased awareness of the benefits of open knowledge. Awareness score [12] in annual national survey of public opinion n/a Not collected Not collected
G3.3 Legislative and institutional changes favour the release of open knowledge. Responses to EU and UK government policy consultations. Narrative See narrative See narrative Wikimedia UK are working with the think tank Demos to write a submission to the Commission on Digital Democracy. Submissions are being prepared on three themes. The first has already been submitted, and the second is currently in draft form. More information can be found here.
Involvement in EU and UK advocacy activities; Involvement in advocating legislative change within GLAM, Education, and other organisations Narrative + eval score [16] Very difficult to estimate a number for such a slow burning project. As to schedule, Eval: 4/5 Eval: 5/5 Through various projects we have been very active in this area. For Wikimedians in Residence:
  • In the course of liaising with two organisations about images releases, we have persuaded an institution to adopt open licensing for images of notable people with whom they have connections. We are expecting an announcement later this year.
  • As the pilot image releases from the National Library of Scotland continue, the resident is working more closely on internal advocacy and changing the library towards more openness. Four workshops were delivered with the Library's Intellectual Property Office. In addition to informing staff about the change in policy and the resulting release of content to Wikimedia Commons, the workshops prove useful in identifying issues with regards to digitisation and release procedure which would make the process more efficient in future. The IP Office is crucial in approving future uploads and the resident is working closely with it.
  • Throughout Q2 the WiR at Coleg Cymraeg was working on applying CC-by-SA licence to learning resources hosted by the Coleg, to be used on Wikimedia projects. Convincing various departments to became more open was successful especially in the areas of theatre, drama, television, geography, television. This content in turn enhances or makes it possible to create Welsh Wikipedia articles. (Key details here).
  • In general Wikimedians in Residence have been successful in implementing changes to legislation at their host institutions. These processes often take months and require continuous presence, which the Residents is normally able to provide.

In terms of wider policy work, we are also lining up meetings with UK MEPs, building connections that in the long term may hep with soliciting legislative change. The work with Demos resulted in a representative delivering a talk at Wikimania, which made more people aware of the project we are working on.

G4.1 There are robust and efficient tools readily available to enable the creation, curation and dissemination of open knowledge. Number and availability of the project tools we host or support Narrative See narrative See narrative Wikimedia UK hosts QRpedia and the Virtual Learning Environment. The latter is still in beta testing and progress has suffered from limited developer resources. This situation is being assessed by the scoping activity mentioend in the Q1 report. We have also supported the developments around the Mass Upload Tool. A volunteer has also helped the chapter by preparing tool for discovering sites eligible for Wiki Loves Monuments in the UK.
G4.2 There are robust and efficient tools readily available to allow WMUK - and related organisations - to support our own programmes and to enable us to effectively record impact measures. Uses [15] of the internal or supporting tools we host or support Narrative See narrative See narrative As in Q1, the main tools are CiviCRM, piwik, and the Virtual Learning Environment. Use of CiviCRM has increased, with more events and activities being recorded in advance rather than after the fact, and working on the process for automated emails relating to events and other activities. There has been limited technical development on these tools in the quarter, so that state of the tools remains much the same.
G5.1 A thriving set of other Wikimedia communities Funding to support other chapters and Wikimedia groups £10000 £10,149 in year to date £10,443 in year to date
Activities held for or jointly with other chapters and Wikimedia groups 7 (including G5.2 and G5.3 events) 4 in year to date 6 in year to date
Total shared activity units [13] in shared activities [14] with other chapters and Wikimedia groups 150 (including G5.2 and G5.3 events) 103 in year to date 125 in year to date
Number of UK based Wikimedia events other than WMUK events Report only 15 this quarter 17 in this quarter
G5.2 An increased diversity of Wikimedia contributors Activities specifically directed to supporting the diversity of other chapters and Wikimedia groups 1 1 in year to date 1 in year to date
G5.3 Wikimedia communities are skilled and capable Activities specifically directed to help train or to share knowledge with other chapters and Wikimedia groups 1 1 in year to date 1 in year to date
G5.4 Open knowledge communities with missions similar to our own are thriving. Number of shared activities [14] hosted with groups or organisations having similar goals to WMUK 5 0 in year to date 5 in year to date
Total shared activity units [13] in shared activities [14] hosted with groups or organisations having similar goals to WMUK 40 0 in year to date 96 in year to date

Notes

  1. This includes files on Commons and those uploaded to the Welsh Wicipedia with WMUK support. Further details can be found in the Q1 report.
  2. ie: excluding events aimed at promoting gender diversity