Fundraiser job description

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Recruitment now open

Following a decision by the board of Wikimedia UK we can now announce that we will be recruiting to this position. If you are interested in applying for this post please email the Chief Executive for an application form at

The closing date for applications will be 5pm on the 16th of May. Applications will not be accepted after that.

Interviews will be held at the offices of Wikimedia UK in central London on Saturday the 26th of May. Would candidates please ensure that they keep this date free.

For an application form email

If you would like to know more about the post please feel free to contact Jon.

About Wikimedia UK

Wikimedia UK is a British charity set up to promote and support Wikipedia, its sister projects, and other open educational resources in the UK. "Open" refers to information which is available for copying, reuse and modification, including for commercial uses, without cost or restriction other than attribution. We are a volunteer-led organisation and we see volunteers continuing to play a central role in all our activities.

We were established in 2008 and are one of over thirty similar associations in countries around the world, recognised by the San Francisco-based Wikimedia Foundation but operationally and legally independent. We work with individuals, museums, universities, businesses and media companies to make freely licensed content available and to help other people re-use open content. We seek to have a close relationship with other open content organizations in the UK, and with the global community of Wikimedia readers and editors.

Wikimedia UK was recognised as a UK charity in 2011. Our annual income is over £1,000,000 and we have over 350 members. There are approximately 15,000,000 people in the UK who regularly use Wikimedia projects and 10,000 people who regularly contribute to them. With ambitious plans for growth and an active Board of Trustees, we are now entering an exciting new phase and have a small but growing staff based in Old Street, in central London.

We are now looking for a Fundraiser to be a key member of our team. The role will involve ensuring that our 2012 fundraiser is properly prepared and managed. There will also be opportunities to find fundraising opportunities throughout the year. You will also be happy to answer the phones, support colleagues and work closely with the Wikipedian community.

Application will be through Wikimedia UK's application form available from

The closing date will be 5pm on the 16th of May 2012. Applications cannot be accepted after this.

Interviews will be held on Saturday May the 26th.

  • Job Title: Fundraiser
  • Reporting to: Chief Executive
  • Salary: £25,000 - £29,000 (depending on experience)
  • Benefits: 25 days annual leave (excluding bank holidays), 6% employer pension contributions
  • Location: Central London (remote working considered)


During the 2011 global Wikimedia fundraising campaign, fundraising banners were displayed on Wikipedia. Through that, Wikimedia UK raised over £1 million from 44,000 donors from a mixture of one-off and direct debit donations. We need a professional fundraiser to manage our participation in similar campaigns in 2012 and in future, as well as managing relationships with our donors and broadening our sources of income.

To do this, the Fundraiser will need to:

  1. Support the CE by developing and delivering Wikimedia UK’s fundraising activities, especially the annual Wikimedia fundraiser.
  2. Work with volunteer members of the Wikimedia community to support all aspects of our fundraising.
  3. Develop and implement communications with our donors.
  4. Be part of the office team delivering the Wikimedia UK plan.
  5. Build a relationship of trust with the board and the broader Wikimedia community.
  6. Be accountable for the budgeting and resources of Wikimedia UK’s fundraising activities.
  7. Develop Wikimedia UK’s membership activities and membership communications.

Key responsibilities

Management duties
  1. Work with the CE, the Wikimedia Foundation, Trustees and volunteers to implement and develop the annual Wikimedia fundraiser and develop a range of fundraising activities appropriate to the needs of Wikimedia UK
  2. Report to the CE and office manager ensuring that expenditure is controlled in line with the fundraising budget and income targets.
  3. Prepare regular, publicly available, reports to the CE and board on fundraising income and expenditure including assessments of success and ensure these are openly available
  4. Be responsible for all aspects of Wikimedia UK’s fundraising activities working wherever appropriate with volunteers to make them professionally run and productive.
  5. Handle all documentation regarding fundraising and support the office manager in accounting for them financially.
  6. Work with contracted developers and the CE to ensure technical development of forms, landing pages and CiviCRM meets fundraising needs
  7. Encourage and promote the involvement of volunteers and ensure that volunteers are provided with opportunities to support and participate in the organisation
  8. Liaise with the Wikimedia Foundation and other Wikimedia chapters to develop and share good practice
  9. Working with the Office and Development Manager, ensure that all donor data is accurate, up-to-date, and in line with data protection requirements, and that donors are thanked promptly
  10. With the Office and Development Manager, monitor and report on Direct Debit attrition and Gift Aid uptake
  11. Actively manage relationships with higher-value donors, including research and communications where appropriate
  12. Develop our other fundraising activities, including text message donations, payroll giving, and other priorities as may be identified
  13. Develop our understanding of our donors, their needs and motivations, via research activity
  14. Develop donor-focused communications, particularly through email, direct mail, and on our website, aimed at soliciting repeat donations and encouraging donors to edit Wikipedia and other sites, working with the Communications Manager as appropriate.
  15. Promote membership of, and involvement in, Wikimedia UK.
Project Management
  1. Prepare, run and evaluate the Wikimedia UK fundraising plan.
  2. Implement fundraising campaigns on Wikipedia using the CentralNotice system.
  3. Work with and support members of the Wikimedia community involved in fundraising.
  4. Work with colleagues in the Wikimedia Foundation and other chapters to ensure consistency of approach and messages.
  5. Monitor the delivery and financial security of Wikimedia UK’s fundraising programme.
  6. Support and propose the development of new projects.

Person Specification

  1. Proven experience of fundraising gained in a charity or not-for-profit background, in particular:
    1. Direct response fundraising (whether online, offline, or both)
    2. Developing donor communications and stewardship by mail or email
  2. Experience of other areas of fundraising, e.g. membership organisations, payroll giving, trusts, high-value gifts, legacies or events is desirable.
  3. Proven experience of planning and interpreting fundraising or marketing test activity
  4. Experience of working with fundraising databases
  5. Experience of using online tools, e.g. blogs, website CMS, HTML and CSS
  6. (Desirable) Experience of MediaWiki, javascript and/or PHP
  7. Experience using social media
  8. An understanding of charity and fundraising good practice and law, including data protection
  9. Experience of working effectively in a volunteer orientated organisation.
  10. Track record in delivering projects against budgets
  11. Experience of applying market research insights to fundraising programmes (desirable)

Knowledge, Skills and Abilities
  1. An analytic approach, confident in analysing of test results and drawing conclusions
  2. Focused on donor needs, and able to deliver a good level of customer service
  3. Passionate about the aims and values of Wikimedia UK
  4. The energy to support the CE in growing an organisation from its earliest stages; vision, innovation, strategic thinking
  5. Good people management skills, with the ability to involve and inspire volunteers working remotely over geographically dispersed locations
  6. Excellent software skills, including word-processing, spreadsheets,, and database applications.
  7. Excellent project management abilities
  8. Flexible approach, with the capability to be a team player in a high-growth start-up environment, and identify and manage opportunities and risk
  9. Logical, clear thinking, diplomatic and patient approach
  10. Understanding of working with and managing volunteers; the ability to learn quickly and integrate within the Wikimedia community
  11. Ability to work flexible hours and locations as required
  12. Undertake training as required.
  13. An understanding of the culture and policies of Wikimedia communities
  14. Knowledge of other languages (desirable)