2012 Activity Plan

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Comment There are three different versions of this activity plan:
  • The original version that was submitted to the Wikimedia Foundation as part of the preparation for the 2011-2 Annual Fundraiser.
  • The current version that has been approved by the WMUK Board. This is the version that governs WMUK's expenditure.
  • This version, which reflects the current expenditure expected by the WMUK Office.

This is our activity plan for 2012. It outlines the key projects that Wikimedia UK will undertake, a brief description. the trustee, volunteer or member of staff responsible for its budget, the timetable for its implementation, any risks in achieving it and the anticipated costs. It is constantly updated.

Our 2012 Budget will run from 1 Feb 2012 to 31 Jan 2013 The Budget has been calculated on the basis of more detailed forecasts of income and costs.

Wikimedia UK's current main source of income is the annual Wikimedia fundraiser, in which fundraising banners are placed on Wikipedia and other sites. Our participation in this is governed by the Wikimedia UK Fundraising Agreement with Wikimedia Foundation.

Income (previous estimates)

Wikimedia fundraiser : £805,000
Regular gifts: £83,000
Income Tax reclaimed: £110,000
Donations in kind: £40,000
Membership subscriptions: £3,000
Interest income: £10,000
TOTAL - £1,051,000
Payment processing and fundraising costs: (£50,000)

NET TOTAL - £1,001,000

Wikimedia UK raised a total of £567,297 (US$ 923,559) in the 2010 annual fundraiser. We expect the amount of one-off donations in this period to increase by 40% this year due to an increase in the global fundraising target by 24% and a further increase of 15% because of better-optimised UK landing pages.

The board member responsible for the fundraiser, Chris Keating, works as a professional fundraiser and his skills and experience were vital in drawing up our plan to achieve this ambitious target.

Wikimedia UK now accepts regular gifts through the Direct Debit scheme and has successfully tested the interface. These donations have been solicited during the fundraiser, in follow up messages and through other methods. We were successful in converting many of our donations into regular payments. Direct debit donors generally continue to give for several years. This income stream will therefore become a key source of regular, reliable income suitable for funding long term projects.

In November we were awarded Charitable Status. As a result we can now claim "Gift Aid" - a refund of donor's income tax - for all donations where the donor makes the appropriate declaration. We have made a prudent estimate that we will have participation from 50% of donors. Gift Aid (at 25% of the donation) is reclaimed in arrears direct from the UK tax authorities.

Last year we received significant donations in kind from organisations who donated use of meeting space, conference facilities and volunteers who donated professional services. Where possible we recognise this contribution. In addition, the chapter benefits from the considerable value that arises from the donation of time by volunteers who help organise Wikimedia events, help with administration and act as board members. This value is not included in the financial numbers above.

We currently have just over 200 members, who each pay a subscription of £5 per year. Members make an average donation of £10 at the same time as renewing their membership.

Interest income is estimated based on an average cash balance of £500,000, earning 2% per year.

Payment processing costs of £30,000 represent the payment processing costs incurred from PayPal and SmartDebit, who provide the one-off donation and regular giving services respectively. These are unchanged from the costs last year and represent 3.5% of the value of donations.

In addition, we intend to spend £35,000 in mailing letters to selected donors to thank them for their donation, keep them informed about how their money is being used and solicit new donations.

International Programmes

Grant to Wikimedia Foundation
See 2012 Activity Plan/Grant to Wikimedia Foundation

Budget responsibility: Board.

We will provide a grant to the Wikimedia Foundation for their activities that are charitable under UK law. This will support the cost of the servers which keep Wikipedia and the other Wikimedia Foundation projects running, as well as the other activities of the Wikimedia Foundation. Wikimedia is a global movement and Wikimedia UK also contributes, via the Foundation, towards the growth of the Wikimedia movement in the Global South.

See 2012 Activity Plan/Toolserver

Budget responsibility: Board.

We will support the Wikimedia Toolserver, run by Wikimedia Deutschland, which is widely used by the Wikimedia community to enable automated editing, statistics and other tools to keep Wikipedia running smoothly. Although this service may be taken over centrally by the Foundation, it has been shown that there will be a need for this valuable service for the next two years.


See 2012 Activity Plan/Staff The following outline reflects the plans that the board agreed for recruitment.

All recruitment is achieved through a process of open advertisement, standardised application forms (including declarations of interest and separate Equal Opportunity monitoring forms), and shortlisting and interviews conducted under strict equal opportunities guidelines under the supervision of the Chief Executive.

Budget responsibility: Board.

Chief Executive

Salary, payroll costs

We appointed our first Chief Executive, Jon Davies in October 2011. He has a vital role in ensuring that the chapter meets its strategic priorities and delivers the programme set out below. This was an important milestone for WMUK as this was our first permanent employee and an example of our changing business model as an aspiring UK charity. More details are at Chief Executive.

Office Manager

Salary, payroll costs

The temporary Office Administrator was made a permanent appointment in the New Year after external advertisement through a recruitment agency. This role deals with administration, correspondence, and the maintenance of our donor database. This is probably our most important appointment in terms of ramping up our capacity to run our activities. Obviously our Chief Executive is going to demand a professional approach but it is our office manager who will ensure initially that these standards are achieved. More details are at Office and Development Manager.

Events Organiser

Salary, payroll costs
£26,686 (started in March)

Our intention is to run three large conferences (for example, GLAM-WIKI 2012, EDU-WIKI and WikiConference UK 2012 - details to be confirmed) and numerous smaller workshop events in 2012; these are vital for sowing the seeds of future collaborations and building a culture where we engage with our key partner organisations, the Wikimedia community and the general public. Our most successful conference required many weeks of effort despite having a very willing host organisation. We do not believe we can achieve the quality and consistency that we require with solely volunteer leadership. More details are at Events Organiser job description.


Salary, payroll costs

Wikipedia is an immensely high-profile project. As Wikimedia UK develops, we will need to communicate our existence, purpose and values with ever greater prominence especially within our community. We will also need professional skills to increase the impact of our fundraising and to raise money from charitable trusts. More details are at Communications Organiser Job.



Responsibility: Mike Peel

Various needs including maintaining the WMUK websites and email systems (including the donation site and QRpedia), and developing MediaWiki to support the global projects and general wiki community. Expected to be contract work, rather than a single employee. QRpedia will be the first software project that WMUK has run and should complement the services supplied from Germany and the U.S. More essential is the need to maintain our part of the fundraising software.

The breakdown of this budget is at 2012 Developer budget.


£26,500 plus National Insurance, pension etc.

Responsibility: Chief Executive

Being in charge of all aspects of fundraising for Wikimedia UK. Recruitment agreed by Board in April 2012 with funding to be drawn from reserves. More details at Fundraiser job description


General outreach expenses

Train the Trainers Programme

See 2012 Activity Plan/Train the Trainers

Budget responsibility: Martin Poulter

We will, with professional help, set up a programme to train Wikimedia volunteers in how to train others. This programme will support professionalism and continual development. The budget covers the costs of running the weekend training sessions, telephone feedback sessions, and any related costs (e.g. volunteer expenses).

Trainers develop skills and confidence both with contributing to the Wikimedia projects and teaching others to contribute. In turn, they will be better placed to support Wikimedia UK's outreach efforts. Our training programmes include expert outreach workshops with a variety of learned societies, funding bodies and educational charities. They also include events to diversify our community by reaching out to small, informal groups. While the core of our training depends on volunteer work, this activity needs a budget for travel, for hosting events, for the creation of teaching resources and appropriate professional assistance.

Outreach merchandise & publications

See 2012 Activity Plan/Outreach merchandise & publications

Budget responsibility: office.

Covers everything from "Introduction to Wikipedia" booklets to pin badges and Wikipedia cakes. This type of material is essential for a number of programmes. We have been able to source merchandise that is of sufficient quality that we can avoid importing material. Having this sourced locally means that we do not have to carry a large stock but we can re-order just in time. The office would like to know what merchandise you think would be useful to support events. Volunteers running events can request to be sent merchandise to support their work.

Extended Reach programme

See 2012_Activity_Plan/Extended_Reach_programme

Budget responsibility: Board.

To support outreach projects in Scotland, Ireland or Wales, or aimed at increasing womens' participation in the Wikimedia movement, or involving any minority ethnic or linguistic community in the UK, which might not otherwise be funded. This could include room hire costs, materials needed, volunteer expenses.

Cultural sector (GLAM)

Technical development to support cultural outreach

See 2012_Activity_Plan/Technical_development_to_support_cultural_outreach

Budget responsibility: Board.

With international partners, we will develop technical tools (via the Toolserver or MediaWiki development) to support content donations by partner organisations and assess their impact. This item is reliant on cross chapter collaboration with Wikimedia France, Netherlands and Germany and a potential partner in Europeana. This project is meant to remove the bottleneck to expansion of Wikimedia Commons because of its inability to load large quantities of files from GLAMs. £20,000 was transferred from this budget to the GLAM Outreach budget at the board meeting on 28 March - this is, in part, in order to fund the ongoing Monmouthpedia project.

GLAM-Wiki Conference Autumn 2012

See 2012_Activity_Plan/GLAM-Wiki Conference Autumn 2012

Budget responsibility: Board

We will hold a GLAM-camp meeting to follow the successful initiative of GLAM-WIKI Conference in Autumn 2010, to get the leading GLAM volunteers together. Target attendance of 40. The budget will cover the catering at the venue, accommodation, travel and other costs for any volunteers who need support.

Outreach Events

See 2012_Activity_Plan/Outreach Events

Budget responsibility: Board

We will hold at least 3 smaller GLAM-Wiki events during 2012. Costs include venue hire, travel and accommodation for speakers, refreshments. Target attendance of 100 through the year. £20,000 was transferred to this budget from the 'Technical development to support cultural outreach' budget at the board meeting on 28 March - this is, in part, in order to fund the ongoing Monmouthpedia project.

Wikipedians in Residence

See 2012_Activity_Plan/Wikipedians_in_Residence

Budget responsibility: Board

We will part-fund Wikipedian in Residence positions. The number of positions will depend on negotiations with partner institutions about how a Wikipedian in Residence fits with their organisation and how much funding they will make available.

GLAM Scotland £21,000

See 2012_Activity_Plan/GLAM Scotland

Budget responsibility: Board

We will fund a position to work with the Scottish Museums to work with them to develop links with the Wikipedian community and its projects.


See 2012_Activity_Plan/Digitization

Budget responsibility: Board

We will support the digitization and release under an open license of cultural content, particularly where this content will be used in Wikipedia and on Wikimedia Commons. We will aim to have 4,000 culturally significant media files uploaded to Wikimedia Commons in 2012.

World Wars I and II project

See 2012_Activity_Plan/World Wars I and II project

Budget responsibility: Chris Keating.

A project involving at least 3 major partner institutions to enhance Wikimedia projects' coverage of these two conflicts, with a particular aim of building engagement about the forthcoming World War I Centenary.

University and Academic sector

University outreach events

See 2012_Activity_Plan/University outreach events

Budget responsibility: Martin Poulter.

Includes Freshers Fair stalls, Campus Ambassador training events, and other activity with staff & students, including associated volunteer expenses. This year we have trialled a presence at fresher fairs with good results. We need to scale this idea so that we could have a presence at most of the major UK universities next year. At Bristol we also paid for a Wikipedian in residence to investigate the opportunities for academic partnership. We would repeat this elsewhere if we could find another leading educational institution who was willing to champion our cause by use of Campus Ambassadors (or similar.) The budget would cover any costs relating to events (e.g. Freshers Fairs stall fees), volunteer expenses, additional materials needed, room hire costs.

University conference

See 2012_Activity_Plan/University conference - this also includes the breakdown of the costs.

Brought forward from 2011, we will run a two-day EDU-WIKI conference on 5-6 September 2012 in Leicester, raising awareness of the educational possibilities of Wikipedia and kick-starting Wikimedia UK's academic engagement as the GLAM-WIKI conference did for the chapter's GLAM activity in 2010.

General activities

Grants programme

Project grants

See 2012 Activity Plan/Project grants

Budget responsibility: Mike Peel

We will expand our existing Microgrants and Macrogrants programme and support members of the community to propose initiatives they want to take forward. (Note: in previous years, funding for this activity came from the Opportunity Fund.) In 2011 we managed to use the directors skills to lead several projects and respond to other opportunities as they arose. This will still be the case but we are expecting that the majority of applications will be from enthusiastic volunteers working in partnership with educational or cultural partners. For instance we have a town who want to QRpedia code their monuments, buildings and amenities. This doesn't fit into our existing programme but is innovative of what others could achieve.

Travel grants

See 2012_Activity_Plan/Travel grants

Budget responsibility: Mike Peel

We will continue to provide financial support for individuals, from the UK and the rest of the world, to participate in Wikimedia events like Wikimania, the Wikimedia Chapters meeting, Wikimedia Loves Monuments, Wikisym and GLAMcamp.

In 2010-11 we have enabled delegates to attend Wikimania (a number of delegates from UK, Portugal, Kenya and Hungary), Wikisym (two scholarships for UK researchers); WikiConference India (details to come shortly); Wikimedia Fundraising conference (2 UK delegates) and GLAMcamp NYC (1 UK delegate). This represents an important contribution of WMUK to the global movement, and we are committed to growing this contribution in the future.

The breakdown of this budget is at 2012 Travel Grants budget

WikiConference UK 2012

WikiConference UK 2012

See 2012 Activity Plan/WikiConference UK 2012 - this also includes the budget details

Budget responsibility: Board

Combining our Annual General Meeting with a series of presentations about the Wikimedia projects and chapter activities, following up on WikiConference UK 2011. This is an opportunity for the chapter to celebrate the past year and to realise the enthusiasm from a new board of trustees. Our 2012 AGM will be a change as the current board includes project leaders where we may be looking for trustees to guide the strategy of our Chief Executive.


Budget holder
Stevie Benton

In line with the decision here, this budget is for £2k for media training for trustees, volunteers and some staff.

Administrative Costs

Read 2012 Activity Plan/Admin Costs

Board costs £10,000

Budget responsibility: Board

The WMUK board does most of its work by email and phone, however some face to face meetings are needed to ensure that the right strategic decisions are made and that the board works together well etc. The costs here comprise travel, meals, space for the meetings and accommodation. We are grateful for support in 2011 in the form of free or subsidised meeting locations at the British Library, Birmingham Business Park and Derby Museum, we hope to continue to receive similar support but to be prudent we are not budgeting for similar support in the future. Our current board live in a compact triangle with corners at Bristol, Manchester and London, but this may not be the case with the new board. If we do manage to get active membership in Scotland or Ireland then we may need to pay for flights for our face to face meetings.

We will also be paying for training and support as we work towards levels 1 and 2 of the PQASSO benchmarking system.

Breakdown at 2012 Board costs budget

Legal fees £5,000

Budget responsibility: Chief Executive.

This budget allows for follow up work from the charity application, and other legal risks. Legal fees in 2011 have been very large due to the exceptional item of our Charity Commission application and the assistance we have had to purchase to liaise with our lawyers and the commission. The total is therefore less this year.

Accountancy fees £10,000

Budget responsibility: Chief Executive.

Accountancy fees cover the costs of our annual accounts and audit, quarterly management accounts and additional consultancy work on financial systems and controls.

Annual Report £5,000

Budget responsibility: Jon Davies with communications organiser.

This budget is to allow for the production, design, and distribution of an Annual Report aimed at donors, members and key stakeholders.

Office rent £21.907

Budget responsibility: Chief Executive.

With the recruitment of permanent staff we have established an office in Old Street, central London. These costs are based on room for up to four staff

Office equipment, stationery etc. £4,000

Budget responsibility: Chief Executive.

The costs of running the office and providing good quality equipment based on the needs of the staff. In addition providing equipment that volunteers and visitors can use when visiting the office or attending events.

Staff Travel. £4,000

Budget responsibility: Chief Executive.

We expect our staff to be out in the community attending events and working with volunteers. Even though the Chief Executive has a bike other means of transport will be needed.

Insurance. £1,200

Budget responsibility: Chief Executive.

To ensure all our staff, trustees and volunteers are properly protected while undertaking work for Wikimedia UK.

Fundraising costs £50,000

Budget responsibility: Chief Exec

The costs of the fundraiser include many things. We will be considering whether some of these can be brought in-house during the year.

Contingency £9,500

Budget responsibility: Board

This general contingency is to allow for other miscellaneous costs we have to incur.


Reserve Requirement - £100,000
Reserves brought forward - £145,000

The 2011 budget included a planned £60,000 reserve fund to be carried forward into 2012. In addition, we are currently projecting a net underspend of £85,000 from the 2011 budget, which means that we expect to have £145,000 to carry forward. The details are shown in the following table:

Expense Line Budget Forecast (Under)/Over-spend Explanation
Communication Staff 20,000 0 -20,000 Recruitment delayed pending Chief Exec appointment
Developer 25,000 10,000 -15,000
Events organiser 22,000 10,000 -12,000
Education project 20,000 10,000 -10,000 Planned EDU-WIKI conference delayed
GLAM projects 40,000 20,000 -20,000
Legal fees 10,000 15,000 +5,000 Charity application
Accounting 4,000 6,000 +2,000 Additional costs relating to quarterly accounts and controls work
Opportunity fund 22,000 7,000 -15,000 Balance forecast at end of year
Other items on budget 415,000 415,000 0
Total' 578,000 493,000 -85,000

The original recruitment plan involved recruiting the junior positions first and then the Chief Executive. However, following discussions and advice from our recruitment consultant, it was agreed that we should recruit the Chief Executive first to allow them to structure the team in the way that they decide. Being a more senior position, the recruitment of the Chief Executive took more time and therefore this decision put back the entire process.

Our reserves policy is to plan to have sufficient funds at the end of the year that we could have an orderly wind-down of all the committed spending and ongoing projects if our future non-regular donations ceased. We note that this is lower than our accountants advise us is usual for UK charities to typically hold, which is a full 12 months' expenditure.

We can expect approximately 90% of the £83,000 direct debits to recur in 2013, which provides reliable income of £75,000. We estimate that approximately £175,000 will be required to have an orderly wind down, compared to £470,000 of UK expense in 2012. This results in a reserve requirement of £100,000 for 2013.

Combined with the £145,000 carried forward this means we plan to release £45,000 out of reserves to spend in 2012.